With the ability to increase consumer awareness, improve reputations, establish strong relationships, and boost sales, giving away promotional products is a perennially popular marketing technique among countless businesses. However, in order to reap these rewards, corporate branding will need to be captivating yet consistent while appealing to the wants and needs of your target market.
But what should corporate branding for promotional products actually consist of in the real world?
How do you actually go about effectively increasing consumer awareness of both your brand and your products or services in a truly crowded marketplace? Well, here to provide a brief overview, hopefully leading to inspired new ideas to boost your business, is leading product supplier Premier Print & Promotions.
Your company logo is bound to be a specific colour, which customers are already familiar with and may already instantly recognise. But if you do not replicate this exact shade with your promotional product, it could confuse clientele and make them think the item in question is not genuine.
So, state the numerical value on the Pantone, RGB and CMYK scales to ensure the right colour is being used when your items are being produced. Recipients will then really appreciate this attention to detail and think of the business more highly.
In this way you will have a more professional image and will likely gain greater trust and potentially further awareness from all your marketing efforts.
Fonts and Typography
Again, your company logo or branding might use a specific font, which should be specified when ordering promotional products. However, fonts used for marketing materials must have consistent size and spacing as well in order to look the part.
Make sure that you do implement usage of the correct font including size and spacing, at all times, so that you do not dilute your brand image and messaging efforts.
A hierarchy of typography is also of the utmost importance. If you are using a lot of text, choose different fonts for headings, sub-headings, introductions and the main body of copy, as this makes things easier to read.
Tone of Voice
Although various promotional products will only contain the brand’s logo and contact details, other items allow for more detailed messaging. In these instances, you will need to use the right tone of voice according to your target audience. Do not be too pushy but, then again, make sure that your brand is seen and heard in all the right places.
To this end, it can be beneficial to identify some buyer personas, which takes things like gender, location, and interests into consideration. This can also help when it comes to product design as well.
Incorporate this intelligence into your overall package and you will see real benefits that could have a material impact on your ROI (Return On Investment).
Images and Graphics
Some promotional products will allow for images and graphics, which can convey certain messages or publicise particular products. However, these should be of a high-resolution wherever possible and should not be blurry or distorted.
Ensure you have permission to use your promotional image for commercial purposes or else this could cause expensive problems further down the line in terms of copyright issues! Avoid generic photographs and opt for something more original, unique or authentic instead.
You may be better off if you hire a professional photographer, and their technical and studio resources, in order to present a more professional image of your brand.
In many respects, there is no need to include a website address on your promotional product, as a quick search on Google should deliver the right result. Some companies and customers find URLs a bit ugly too, but this is very much personal preference on whether you choose to include this.
With all contact details on promotional products, you should once again prioritise the consistency of your messages. Identify the lines of communication you want your audience to use and ensure that the structure of contact details is unwavering, as this will improve efficacy of calls to action.
For further advice contact the experts in physical promotions
For more help with the style and design of your brands promotional-gifts, be sure to contact Premier Print & Promotions today.