Instagram keeps growing fast, and for good reasons. Expressing one’s life in photos is a brilliant idea, so thinks millions of people around the world. The site works in a pleasant mode, balancing the emotional aspects of personal communication with a definitive attached branding value. As it is allows integration with FB, users benefit from the best of both worlds. Top brands of the world now focus intently on exploring the potential of instagram. Experienced marketers may still remember that first hype facebook marketing created! The same feelings now converge towards the delightful way of telling stories with photos. Harvesting its potential would require careful planning and its adept execution. Professional account management tools can be very helpful.
Why is it popular?
The attraction of sharing photos to share one’s life story has a cinematic explanation. Virtually people can see still motion cinemas of each other’s lives and share their own. Thinking from this angle, the website really appears like a collection of a million home movies about everything in life! Now, if you want to use this advantage for branding, it should never think out of the natural liveliness of life! Using instagram as a springboard for posting new product pics is probably not going to work much unless they are interesting. Marked with hashtags, and neat tag lines, the pics you post must stand out sufficiently to generate attention. Your photos should not be about disconnected events of boring lectures, but a lively account of being awesome.
Generating interest in the language of photos is not easy. Unless the whole world is your friend, only a few select people may be able to see your posts. A promotions specialist should have a very clear knowledge about few key things, which include a clear idea of the target audience. Start by doing sufficient research on the likes and dislikes of your preferred demographic. Top firms invest thousands these days to hire marketing research services to identify people on instagram based on their personal information to decide the ones who must be on board with your plan of sharing photos. Small and medium sized services can also easily enjoy the benefits by accessing the site via a project management service especially designed for ecommerce.
Retaining the interest
Only generating interest about your posts would not be sufficient, as you need to retain it. The art of holding the attention with your profile is in not falling into a trap of negative publicity. Do not do anything that generates controversy and damage your image. Such things spread like wildfire and the only damage control you could do is to remain silent! Posting profanity or racist stuff can lead you to close down your IG account as well! In addition, remember that it is social media, and you must maintain best natural manners in communicating with people. Your account should be a great way to draw interest, but the attention has to be positive. It should be a good idea to read up the terms and conditions of the website before you subscribe to the account management services.