Seeing as Corporate Gifts can bring about countless real-world boons and benefits to an organisation, savvy businesses will choose to give away items such as personalised pens, printed balloons or personalised bags to their clients and customers.
However, a shocking number of organisations still fail to make the most of marketing methodssuch at these that we know work! They then end up wasting lots of money doing the wrong thing!
To prevent this from happening to you we have come up with the following tips.
Follow these handy pointers and your organisation can reap the rich rewards that corporategift items can afford without suffering any of the potential pitfalls.
Choose Items According to your Audience’s Wants and Needs
Even though popular items such as personalised key rings, lanyards, promotional mugs, pens and pencils can be incredibly useful and effective, not every type of consumer will appreciate this type of gift.
They might actually prefer to have a trip up up and away in a giant corporate hot-air balloon but we digress!
Therefore, it is imperative you choose items according to your audience’s wants and needs. For example, sports clubs should think about giving away personalised sports kit bags to potential members, while IT contractors would be held in high esteem if their corporate gifts werepromotional USB sticks.
Don’t Skimp on Quality
If you give out corporate gift items that don’t work or end up breaking sooner rather than later, this will reflect badly on the business and give your brand a negative name. It may in fact reinforce the idea of poor quality in people’s minds.
Remember that these gifts will be a direct representation of the company, much like your employees and products or services.
So, don’t skimp on quality when it comes to purchasing your promotional products. You will want your present to be fun and functional, but also stand the test of time;otherwise your audience may associate the business with low rather than high standards.
Think Carefully About Colours and Design
The colours of your corporate gifts should reflect the organisation’s own branding or else you may confuse the customer. The same goes for fonts and logos, which should be presented in enough detail to be read and understood easily. Be clear with your own messaging, do not muddy the waters!
Any contact information such as your website or address should also be well organised and usable, although this may not be entirely possible on smaller items. With promotional product companies like Promotional Gifts, you will receive help and assistance over things like design for maximum effectiveness.
Prioritise Quality Over Quantity
Don’t be fooled into thinking that more promotional products will mean more customers, as several of your items won’t end up in the hands of potential patrons. So, prioritise quality over quantity, especially when it comes to targeting the right audience.
Although this can be tricky, a great deal of data should be available from web analytics programs to help you out. You can also ask the opinion of current customers coming to your store or search the Internet for corporate gift trends to see what’s funky and new.
Distribute and Deliver to the Right Places
Once you have identified the right audience, you can then start thinking about distributing and delivering your corporate gifts in the right places too.
Thankfully, there are numerous trendy opportunities for most businesses to really capitalise on; you just need to identify them.
For example, include a free gift with substantial mail orders, give away certain products at industry trade shows or use items as an incentive to buy more at the point of purchase.