Online Food Ordering-It’s Impact On An Indian Consumer

While most people are leaving their offices and heading home, 24 years old Karthik still working in his call center in South Delhi. He is doing night shift today which finishes at 3 AM in the morning. He is busy in attending calls from foreign clients in answering their queries. He just finished a call and started checking his Facebook feed. He was lost in the virtual world. He has no idea what’s happening around. One of the ads in his feed stated, “An exclusive discount coupon of 40% on order food online in Delhi only for tonight”, grab the offer and order food online right now. Any dish 40% off. His eyes became wide and mouth started watering. He suddenly recognized his belly needs fuel to carry on all night. He simply picked his mobile, surfed the online website. He has chosen his favorite dish Dal Makhani with Aalu Paratha and placed the order. He received a message saying your heavenly meal right on its way within 30minutes, check out our new app and discounts, install from google play store. Exactly after half an hour, he received his order right on time. He paid via Paytm as he prefers cash-less transactions. He was all enjoying his delicious meal, received a phone call and again back to his work.

Online Food Ordering-It’s Impact On An Indian Consumer

Well, you hear similar stories from any Delhiite in the city. Delhi is a city full of working professionals and students. They have migrated from all around the country. It has people with multiple cultures, traditions, and religions all living in unity in diversity. It has different social classes of people viz. the lower class, the working class, the middle class, and the upper class. Apart from the lower class, time is a key factor hard to find for the other classes.

For instance, Veer Sharma, working as a client relationship manager in a reputed IT company manages clients across the country and abroad. His wife is a reputed gynecologist in the city. She is always busy with her patients. They had to throw a birthday bash for their daughter’s friends on a week day in the evening. Their daughter Neha studies in an international school. She has Mexican and Italian friends. They are her best buddies. Despite busy schedules, Mr. & Mrs. Sharma could hardly take out 2hours to spend time with their daughter at the party. Now, how could they possibly arrange Mexican and Italian cuisines for her daughter’s friends? Moreover, they should arrange for traditional Delhi food consisting of Mughlai cuisines along with street chats for other guests. The food has to be world class and exquisite.  Taste and freshness cannot be compromised at any cost. Mrs. Sharma is really worried to manage all these things. Mr. Sharma, a tech savvy grabbed his mobile and knocked the doors of Freshmenu. He ordered all the cuisines Italian, Mexican and Mughlai directly from the Freshmenu app. They have catered all the dishes with affordable prices. The party was a bang on. Most importantly they saw a lovely smile on Neha’s face. They have captured it in their minds for eternal. Order food online  apps are a boon for us.